matthew francis millward

IN COLLABORATION WITH THE DESIGNER ERROLSON HUGH, NIKE ACG WAS RELAUNCHED FOR 2014. A PRIVATE VIEWING OF THE CAPSULE COLLECTION WAS HELD IN A DISUSED LONDON UNDERGROUND STATION, ATTENDED BY PRESS AND INDUSTRY LEADERS

A SELECTION OF NIKE WORK EXAMPLES AND DESIGN DECK PAGES FOCUSING PRIMARILY ON NIKE SPORTSWEAR " TECH PACK ", THE MODERN FORWARD-THINKING SPORT SILHOUETTES, FABRICATIONS, TRIMS AND PERFORMANCE ATTRIBUTES

A CURATED SELECTION OF RALPH LAUREN RUGBY CAMPAIGN PHOTOS SHOWCASING OUTERWEAR, TAILORING, ROUGH-WEAR, WOVENS, KNITS AND SWEATERS, INCLUDING A SHOWROOM RIGGING PAGE AS AN INTEGRAL PART OF THE DESIGN PROCESS

THE FOLLOWING IMAGERY IS TAKEN FROM PAST A&F CATALOGS, SHOWCASING OUTERWEAR I DESIGNED, AND WASH WORK I DEVELOPED WITH OUR FACTORIES OVERSEAS. THIS COLLECTION WAS WORK I PRODUCED AFTER COMING TO THE USA IN 2004, AND COVERS NOT ONLY A&F, BUT ALSO THE ‘EZRA FITCH’ PREMIUM LABEL WHICH WAS SOLD ONLINE AND IN FLAGSHIP ABERCROMBIE & FITCH STORES WORLDWIDE

FALL 20 CONCEPT DECKS FOCUSING PRIMARILY ON OUTERWEAR IDEAS, THE CK ‘MOVE’ / COMMUTER PACK AND ESSENTIAL TIMELESS KNIT PROGRAMS. THERE IS AN EMPHASIS ON FABRIC TEXTURES OFFERED THROUGH WOOL, THE TENSION BETWEEN MATTE VS SHINE, MODERNITY VS TRADITIONAL, ALL THROUGH THE LENS OF MODERN SPORTSWEAR

THE SPRING 20 CONCEPT PRODUCT PRESENTATION - ‘CALVIN’S NYC’, ‘MODERN UTILITY’, ‘OCEAN PARK’, AND ‘ESCAPE’. A WIDE BREADTH OF APPAREL IS DISPLAYED, FROM MODERN OFFICE-INSPIRED SPORTSWEAR, A FUNCTIONAL SPORTS CAPSULE KNOWN AS ‘MOVE 365’ (REPRESENTING THE DAYS OF THE YEAR), INCLUDING MORE CASUAL INSPIRED JEANS AND WASHED ASSORTMENTS WHICH PLAY MORE INTO THE SOFTER PALETTE OF ‘ESCAPE’

THE CALVIN KLEIN FALL 19 MEN’S SPORTSWEAR SHOWROOM OPENS WITH A VERY FOCUSED COLOUR PALETTE; LEVELS OF GREY GROUNDED WITH BLACK AND NAVY; HITS OF NEON VOLT, SILVER AND ROYAL BLUE AS ACCENTS, FOR A MODERN AND SPORTS-INFLUENCED SENSIBILITY. THERE IS A FUSION OF CLEAN TAILORING WITH TECHNICAL OUTERWEAR; MILITARY MEETS REFINED, MATTE VS SHINE

FALL 20 TECH PACK ‘LIGHT’ PAGES; A DECK TYPICALLY USED BY THE DESIGN TEAM TO INITIATE EARLY PROTOTYPES FROM OUR VENDORS

THE FOLLOWING SET OF PHOTOS WERE TAKEN FROM THE CLUB MONACO FALL 17 CAMPAIGN, WHICH I HAD STYLED AND WAS SHOT ON LOCATION BY RANDALL MESDON IN FREEMANS, NEW YORK. THE FOCUS WAS ON RICH TEXTURED FABRICATIONS; DONEGAL TWEED, ARAN KNIT SWEATERS, LUXE-HANDFEEL SHEARLING, FELTED MELTON WOOL, WITH A MILITARY-INFLUENCED COLOR PALETTE OF SOFT GREYS, NAVY, OLIVES, CAMEL AND WARM CREAM

A SMALL SELECTION OF SPRING / SUMMER CONCEPT IDEAS, PRINT & PATTERN BOARDS, AND PHOTOS OF STYLING OUT FALL OUTFITS IN THE SHOWROOM, PRIOR TO A FLOORSET UPDATE IN ALL STORES

A FOCUSED SELECTION OF MOOD BOARDS, BASED ON MULTIPLE FINDS, IMAGERY AND INSPIRING VISUAL ELEMENTS I FOUND POKING AROUND ANTIQUE STORES IN COLUMBUS, OHIO, USA. USING SOME OF MY OWN ORIGINAL PHOTOS TAKEN OF THE CORNISH COAST, PHOTOS FROM THE SOUTH OF FRANCE, AND OF MY OWN VINTAGE JEANS, I COMPILED MOOD BOARDS OF IDEAS AND APPAREL DESIGNS REFLECTING AN OUTDOOR / WORKWEAR SPIRIT

DENIM INSPIRED MOOD BOARDS, SHOWING THE BEAUTY AND VERSATILITY OF INDIGO AND HOW IT FLOWS FROM APPAREL TO THE OUTDOORS AND BACK TO ITS USE WITHIN INTERIORS

STREET INSPIRED MOOD BOARD IMAGERY